MFER Seasonings & Sauces

With culinary expertise and a determination to create something extraordinary, Antoine Williams founded MFER Seasonings & Sauces in Detroit, Michigan in 2019. MFER Seasonings & Sauces gained recognition for their no-salt blends in communities across Southeast Michigan, allowing the company to launch products in over 100 stores in Metro Detroit and open a brick-and-mortar store in Livonia, Michigan. As the business thrived, the company remained committed to its roots, proudly supporting local and minority-owned businesses by featuring their products alongside MFER’s own store offerings.

Adversity struck when a labeling issue with seasoning sold in stores across the state led MFER to pull the product off the shelves. Williams’s business lost thousands of dollars in product revenue and it became a working capital crisis. Antoine connected with Michigan Good Food Fund to help secure a loan from CEED Lending to help MFER Seasonings &Sauces recover from the lost revenue and begin to thrive once again.

“Three things stood out to me after I initially met with Antoine: his resiliency during the challenges of entrepreneurship, his passion for supporting healthy people through no-salt seasonings, and his desire to help other entrepreneurs by allowing them to sell products in his brick-and-mortar location. His collaborative approach with other entrepreneurs and sourcing of local healthy ingredients is an excellent example of how we can strengthen our food system and economy.” —Aaron Jackson, Director of Michigan Good Food Fund