Project
Tastefull Vegan Frozen Desserts
Tastefull Vegan serves delight in every bite with allergen-free desserts and dairy-free ice cream in Wyoming.
Location |
West Michigan |
|---|---|
Investment Type |
Business Assistance, Financing | See Glossary |
Partners |
Fair Food Network, Northern Initatives |
Founded in 2020, Tastefull Vegan Frozen Desserts specializes in delicious, naturally sweetened, allergen-free desserts. Expanding their mission in 2022, owner Kelene McElveen opened a dedicated dairy- and gluten-free ice cream shop to complement her variety of vegan treats.
The business ensures all their desserts are free from dairy, gluten, and soy, catering especially to those with dietary restrictions. Their commitment is to offer delightful, safe options for everyone, filling a gap in a community with limited allergen-free choices.
Their journey has been supported by partnerships with Michigan Good Food Fund lending partners Northern Initiatives and Fair Food Network. These collaborations have helped the business grow through lending — which was instrumental in opening the new shop — and business guidance, including product packaging and production enhancements provided by the MSU Product Center.
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