Apply to the Michigan Good Food Fund Business Competition, as part of Michigan State University Center’s Making It In Michigan Conference and Trade Show, for a chance to win $5,000! See details below.

The Michigan Good Food Fund Business Pitch Competition will take place on April 23 at the Lansing Center from 6:00-8:00 p.m., ahead of the Making It In Michigan Conference on April 24.


Women and people of color-led businesses are strongly encouraged to apply.
Applications open from February 13 – March 4, 2024. 

The Michigan Good Food Fund and its partners at the MSU Center for Regional Food Systems and Fair Food Network believe food is a gateway to community health, wealth, and resiliency. That is why we are hosting a pitch event for growing food businesses with a focus on making products using healthy, locally-sourced ingredients, have the potential to create jobs in your community, and consider environmental best practices in their business.  

What is the prize?

Three businesses will be chosen for the live pitch session on April 23. First prize winner will receive $5,000, second prize winner will receive $3,000, and third prize winner will receive $2,000. There will also be a $5,000 technical assistance prize awarded to one of the three finalists. Winners will be announced live!

What is a pitch?

A pitch is like a commercial that shares your business plan in 30-90 seconds. A pitch is a helpful tool when talking to a buyer, investor, or loan officer requires you to share your business details in a condensed way. 

Where is the event?

Pitches will be presented in front of a live audience at the Lansing Center on Tuesday, April 23 from 6:00-8:00 p.m., in advance of the Making It In Michigan Conference and Trade Show on Wednesday, April 24.


Visit the application page for tips and competition rules and guidelines.
Start your application today and apply by March 4!