Michigan Good Food Fund Brand Refresh

We’re excited to unveil our new website and Michigan Good Food Fund brand refresh!

The enhanced Michigan Good Food Fund website has been built to improve accessibility, with a renewed focus on connecting good food entrepreneurs to the capital resources and business assistance they need.

You’ll notice, too, that we’ve updated our brand colors to reflect Michigan landscapes — from the blues of the Great Lakes and the state’s many inland lakes and rivers to the sand dunes and pine trees along its shore, as well as brick red symbolizing Michigan’s proud industrial history.

Our updated brand messaging was developed in collaboration with our Stakeholder Board to promote our refined definition of “good food” — that is, food and farm businesses supporting their communities by creating fair-wage jobs and contributing to a more resilient and inclusive local food system in Michigan. Whether or not you’ve reached out to us in the past, talk to us and tell us how your food business is supporting the local community and food system — Michigan Good Food Fund’s resources and support services may be just what your business needs to take the next step! 
 
We’d like to take this opportunity to say thank you to our Stakeholder Board and our incredible team of partners, funders, and food and farm entrepreneurs who feed our communities — it’s your commitment that makes our work possible. 
 
Explore the new Michigan Good Food Fund website, check out our brand refresh, and let us know what you think!