August 14, 2020

Hey Michigan! Storytelling Training for Good Food Businesses

The coronavirus pandemic has taken its toll and food-related businesses have been among the hardest…

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The coronavirus pandemic has taken its toll and food-related businesses have been among the hardest hit. With current sales channels vanishing, many food businesses needed to shift their business models and find new sales channels to stay viable.

In response, the Michigan Good Food Fund, in partnership with the MSU Product Center and Entre-SLAM, created a virtual training opportunity for product makers and food service enterprises across Michigan to shape their food story and attract new customers. As part of the training, businesses who joined Hey Michigan! Let’s Eat! created a new video highlighting their products.

Learn more about these businesses and their stories by watching the videos below!