Simply Spanish
| About: | Metro-Detroit paella food truck expands to retail ready-to-eat product. |
|---|---|
| Location: | Plymouth, MI |
| Investment: | $17,000 loan by Fair Food Network's Fair Food Fund |
| Partners: | Fair Food Network |
| Impact: | Currently, Simply Spanish is making and packing all paella manually. This loan will support purchasing equipment to help Simply Spanish scale up their retail capacity |
Simply Spanish serves fresh paella using traditional recipes and preparation methods passed down over generations. Made by a Valencian chef, Simply Spanish paellas are made without citric acid, hydrogenated oils or artificial preservatives and are both gluten- and dairy-free. Michigan Good Food Fund partner MSU Product Center helped owner Xavi Vitali develop this product. More recently, Xavi received technical assistance from JPG Resources to finetune a pitch deck and create a go-to-market road map. This investment from Fair Food Network’s Fair Food Fund will help Simply Spanish purchase equipment to support increased retail production.