{"id":44427,"date":"2024-04-12T00:37:19","date_gmt":"2024-04-12T04:37:19","guid":{"rendered":"https:\/\/michigangff.wpenginepowered.com\/the-latest\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/"},"modified":"2024-05-16T11:23:42","modified_gmt":"2024-05-16T15:23:42","slug":"5-minutos-con-fernando-rios-de-guac-and-roll","status":"publish","type":"impact-story","link":"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/5-minutos-con-fernando-rios-de-guac-and-roll\/","title":{"rendered":"5 minutos con Fernando R\u00edos de Guac and Roll"},"content":{"rendered":"<div style=\"max-width: 950px; margin: auto;\">\n<p><span data-contrast=\"none\">En nuestra serie \"5 minutos con un empresario\", pasamos el micr\u00f3fono a Michigan<img decoding=\"async\" class=\"size-medium wp-image-1795 alignright\" src=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg\" alt=\"\" width=\"160\" height=\"240\" \/> empresarios a los que hemos apoyado para conocer sus historias, incluida la chispa que hay detr\u00e1s de sus negocios, sus retos y lo que les motiva a seguir adelante. <\/span><\/p>\n<p><span data-contrast=\"none\">Con sede en Frankenmuth, Michigan, <a href=\"https:\/\/guacandrollmi.square.site\/\" target=\"_blank\" rel=\"noopener\">Guacamole y panecillos<\/a> se especializa en la elaboraci\u00f3n de deliciosos guacamoles y salsas con ingredientes frescos y locales. Lo que les mueve es el sabor, la sostenibilidad, la comunidad y hacer que los aperitivos sean m\u00e1s agradables para todos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Siga leyendo para escuchar al propietario del negocio, Fernando R\u00edos, compartir la importancia de mantenerse fiel a los valores de su negocio, aprender del fracaso y c\u00f3mo el sabroso guacamole puede unir a la comunidad.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><b><span data-contrast=\"none\">\u00bfCu\u00e1l fue la chispa que impuls\u00f3 su negocio?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>La chispa detr\u00e1s de Guac and Roll fue una pasi\u00f3n compartida por la buena comida y el deseo de unir a la gente a trav\u00e9s del sabroso guacamole y la salsa de origen local. Vimos un hueco en el mercado de opciones frescas y de alta calidad y sab\u00edamos que pod\u00edamos llenarlo con nuestro incre\u00edble enfoque de los aperitivos.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfCu\u00e1l es el mayor reto al que se enfrentan las peque\u00f1as empresas alimentarias?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Acceso a recursos y apoyo. Esto incluye la obtenci\u00f3n de financiaci\u00f3n, el cumplimiento de normativas y certificaciones, la creaci\u00f3n de redes de distribuci\u00f3n y la competencia con empresas m\u00e1s grandes y consolidadas. Adem\u00e1s, mantener una calidad constante al tiempo que se ampl\u00eda la producci\u00f3n y se satisface la creciente demanda puede ser un reto importante. Sin embargo, con el apoyo adecuado, asociaciones y enfoques innovadores, las peque\u00f1as empresas de alimentos de calidad pueden superar estos retos y prosperar en el mercado.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfQu\u00e9 consejo dar\u00eda a otros empresarios? O \u00bfCu\u00e1l es la lecci\u00f3n que ha aprendido y que transmitir\u00eda a los dem\u00e1s?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Mantente fiel a tu pasi\u00f3n y a tu visi\u00f3n, incluso ante retos o contratiempos. Conf\u00eda en ti mismo y en tus ideas, y no tengas miedo de asumir riesgos calculados. Adem\u00e1s, rod\u00e9ate de una red de mentores, asesores y compa\u00f1eros emprendedores que puedan ofrecerte orientaci\u00f3n, ideas y \u00e1nimos a lo largo del camino. Recuerde que cada obst\u00e1culo es una oportunidad para crecer y que la perseverancia es la clave del \u00e9xito en el viaje empresarial.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfQu\u00e9 le motiva?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Me motiva la oportunidad de tener un impacto positivo en el mundo a trav\u00e9s de nuestro negocio. Es ofrecer a la gente guacamole y salsas deliciosos: ver la alegr\u00eda y la satisfacci\u00f3n en las caras de nuestros clientes cuando disfrutan de nuestros productos es incre\u00edblemente gratificante y alimenta mi pasi\u00f3n por lo que hacemos.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfCu\u00e1l es el mayor error que ha cometido y que otros deber\u00edan evitar?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Uno de los mayores errores que he cometido, y que aconsejo a los dem\u00e1s que eviten, es ser demasiado optimista con los plazos y los presupuestos. Es fundamental tener en cuenta los retrasos y gastos imprevistos a la hora de planificar proyectos o lanzar nuevas iniciativas. Si se es m\u00e1s conservador en las estimaciones y se permite cierta flexibilidad, se pueden afrontar mejor los retos imprevistos y evitar tensiones o contratiempos innecesarios.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfCu\u00e1l es el mayor \"aj\u00e1\" que ha tenido?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>El momento m\u00e1s importante para m\u00ed fue darme cuenta de la importancia de mantenernos fieles a nuestros valores como empresa. Al centrarnos en lo que nos diferencia y en lo que creemos, hemos podido tomar decisiones m\u00e1s inteligentes y construir una empresa m\u00e1s fuerte.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfQu\u00e9 cualidades clave debe poseer un empresario?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Entre las cualidades clave de los empresarios figuran la resistencia, la adaptabilidad, la pasi\u00f3n, la persistencia, la creatividad, el liderazgo, el ingenio, la integridad y la visi\u00f3n.\u00a0<\/em><\/p>\n<p><b><span data-contrast=\"none\">\u00bfQu\u00e9 consejo se dar\u00eda a s\u00ed mismo cuando estaba empezando?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Conf\u00eda en tus instintos, acepta el fracaso como una oportunidad de aprendizaje, c\u00e9ntrate en tus objetivos y disfruta del camino.\u00a0<\/em><\/p>\n<hr \/>\n<p><span data-contrast=\"none\">Es un honor para nosotros apoyar a empresas como Guac and Roll ofreci\u00e9ndoles oportunidades y conocimientos que les ayuden a innovar, crecer y tener un impacto positivo en nuestro sistema alimentario local. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00bfLe interesa trabajar con el Fondo Michigan Good Food? <\/span><a href=\"https:\/\/migoodfoodfund.org\/es\/eligibility\/\"><span data-contrast=\"none\">Compruebe si su empresa encaja aqu\u00ed<\/span><\/a><span data-contrast=\"none\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In our \u201c5 Minutes with an Entrepreneur\u201d series, we pass the mic to Michigan entrepreneurs we\u2019ve supported to hear their stories, including the spark behind their businesses, their challenges, and&hellip;<\/p>","protected":false},"featured_media":44428,"template":"","topic":[],"business_type":[],"class_list":["post-44427","impact-story","type-impact-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Minutes with Fernando Rios of Guac and Roll - Michigan Good Food Fund<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/5-minutos-con-fernando-rios-de-guac-and-roll\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Minutes with Fernando Rios of Guac and Roll - Michigan Good Food Fund\" \/>\n<meta property=\"og:description\" content=\"In our \u201c5 Minutes with an Entrepreneur\u201d series, we pass the mic to Michigan entrepreneurs we\u2019ve supported to hear their stories, including the spark behind their businesses, their challenges, and&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/5-minutos-con-fernando-rios-de-guac-and-roll\/\" \/>\n<meta property=\"og:site_name\" content=\"Michigan Good Food Fund\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T15:23:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/\",\"url\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/\",\"name\":\"5 Minutes with Fernando Rios of Guac and Roll - Michigan Good Food Fund\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/migoodfoodfund.org\\\/wp-content\\\/uploads\\\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg\",\"datePublished\":\"2024-04-12T04:37:19+00:00\",\"dateModified\":\"2024-05-16T15:23:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/#primaryimage\",\"url\":\"https:\\\/\\\/migoodfoodfund.org\\\/wp-content\\\/uploads\\\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg\",\"contentUrl\":\"https:\\\/\\\/migoodfoodfund.org\\\/wp-content\\\/uploads\\\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg\",\"width\":200,\"height\":300,\"caption\":\"A smiling person with a beard, wearing a beanie and glasses, holds up a jar of green juice. Their black shirt reads \\\"Body by Chips & Guac.\\\" They are indoors, and partially visible are a phone and a countertop blender in front of them.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/5-minutes-with-fernando-rios-of-guac-and-roll\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/migoodfoodfund.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Minutes with Fernando Rios of Guac and Roll\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/#website\",\"url\":\"https:\\\/\\\/migoodfoodfund.org\\\/\",\"name\":\"Michigan Good Food Fund\",\"description\":\"A Lending Network for Michigan\u2019s Farm and Food Entrepreneurs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/migoodfoodfund.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 minutos con Fernando R\u00edos de Guac and Roll - Michigan Good Food Fund","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/5-minutos-con-fernando-rios-de-guac-and-roll\/","og_locale":"es_MX","og_type":"article","og_title":"5 Minutes with Fernando Rios of Guac and Roll - Michigan Good Food Fund","og_description":"In our \u201c5 Minutes with an Entrepreneur\u201d series, we pass the mic to Michigan entrepreneurs we\u2019ve supported to hear their stories, including the spark behind their businesses, their challenges, and&hellip;","og_url":"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/5-minutos-con-fernando-rios-de-guac-and-roll\/","og_site_name":"Michigan Good Food Fund","article_modified_time":"2024-05-16T15:23:42+00:00","og_image":[{"width":200,"height":300,"url":"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/","url":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/","name":"5 minutos con Fernando R\u00edos de Guac and Roll - Michigan Good Food Fund","isPartOf":{"@id":"https:\/\/migoodfoodfund.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/#primaryimage"},"image":{"@id":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/#primaryimage"},"thumbnailUrl":"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg","datePublished":"2024-04-12T04:37:19+00:00","dateModified":"2024-05-16T15:23:42+00:00","breadcrumb":{"@id":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/#primaryimage","url":"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg","contentUrl":"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/MIIM-Business-Pitch-Competition-FInalist-Blog-Posts_0001_fernando-rios-guac-and-roll.jpg","width":200,"height":300,"caption":"A smiling person with a beard, wearing a beanie and glasses, holds up a jar of green juice. Their black shirt reads \"Body by Chips & Guac.\" They are indoors, and partially visible are a phone and a countertop blender in front of them."},{"@type":"BreadcrumbList","@id":"https:\/\/migoodfoodfund.org\/impact-story\/5-minutes-with-fernando-rios-of-guac-and-roll\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/migoodfoodfund.org\/"},{"@type":"ListItem","position":2,"name":"5 Minutes with Fernando Rios of Guac and Roll"}]},{"@type":"WebSite","@id":"https:\/\/migoodfoodfund.org\/#website","url":"https:\/\/migoodfoodfund.org\/","name":"Fondo Michigan Good Food","description":"Una red de pr\u00e9stamos para los empresarios agr\u00edcolas y alimentarios de Michigan","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/migoodfoodfund.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-MX"}]}},"_links":{"self":[{"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/impact-story\/44427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/impact-story"}],"about":[{"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/types\/impact-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/media\/44428"}],"wp:attachment":[{"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/media?parent=44427"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/topic?post=44427"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/migoodfoodfund.org\/es\/wp-json\/wp\/v2\/business_type?post=44427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}