{"id":44364,"date":"2020-07-02T17:01:14","date_gmt":"2020-07-02T21:01:14","guid":{"rendered":"https:\/\/michigangff.wpenginepowered.com\/the-latest\/impact-story\/neighborhood-grocer-training\/"},"modified":"2024-05-16T11:22:50","modified_gmt":"2024-05-16T15:22:50","slug":"formacion-de-tenderos-de-barrio","status":"publish","type":"impact-story","link":"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/formacion-de-tenderos-de-barrio\/","title":{"rendered":"Formaci\u00f3n para ultramarinos"},"content":{"rendered":"<h2>Alimentos frescos en las tiendas de barrio<\/h2>\n<p>Las tiendas de ultramarinos y de barrio han sido reconocidas desde hace mucho tiempo por el enorme papel que desempe\u00f1an en la salud y el bienestar de sus comunidades. En muchos casos, estas tiendas locales son anclas en sus barrios, proporcionando suministros vitales a los residentes de los alrededores. Pero con unos m\u00e1rgenes ajustados, la decisi\u00f3n de ofrecer alimentos sanos, especialmente productos frescos, a precios asequibles puede tener un coste financiero que lo haga inalcanzable para muchas tiendas.<\/p>\n<p>En oto\u00f1o de 2019, Michigan Good Food Fund dise\u00f1\u00f3 un nuevo programa de formaci\u00f3n para ayudar a las tiendas de barrio a aumentar su inventario de alimentos saludables de forma rentable.<\/p>\n<p>Siete tiendas de toda la ciudad de Detroit fueron seleccionadas para participar en el programa Neighborhood Grocer Training: Carmen's Mini Mart, Dot's Market, Marcus Market, Payless Market, Peaches &amp; Greens, Seasons Market y Super Mexicana. Estas tiendas compart\u00edan el compromiso de ampliar sus opciones de comida sana y participar en el apoyo empresarial a largo plazo del Michigan Good Food Fund para garantizar un \u00e9xito continuo.<\/p>\n<p>Michigan Good Food Fund se asoci\u00f3 con Urbane Development para hacer realidad la formaci\u00f3n. El programa comenz\u00f3 con una evaluaci\u00f3n en la tienda, seguida de una formaci\u00f3n intensiva de dos d\u00edas que abarcaba temas como la gesti\u00f3n de productos saludables e inventario, la comercializaci\u00f3n, la distribuci\u00f3n y el dise\u00f1o de la tienda, la fijaci\u00f3n de precios y la rentabilidad, las finanzas de la tienda, el marketing y la participaci\u00f3n de la comunidad. La formaci\u00f3n en grupo fue seguida de una asistencia personalizada dise\u00f1ada para satisfacer las necesidades espec\u00edficas de cada tienda.<\/p>\n<p style=\"text-align: center;\"><strong>\"Esta formaci\u00f3n me ha ense\u00f1ado mucho.<br \/>\n<\/strong><strong>Nunca volver\u00e9 a ver una tienda de comestibles de la misma manera\". <\/strong>- Participante en la formaci\u00f3n<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-44364 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/migoodfoodfund.org\/es\/dsc_7504-scaled\/'><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-800x534.jpg\" class=\"attachment-medium size-medium\" alt=\"Un grupo heterog\u00e9neo de personas permanece de pie en un aula o sala de reuniones, mirando atentamente hacia el frente. Algunos llevan etiquetas con su nombre y ropa informal, como vaqueros y camisas. La sala tiene una decoraci\u00f3n moderna, con paneles de madera y luces en el techo. Se ven mesas y sillas.\" srcset=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-800x534.jpg 800w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-1600x1068.jpg 1600w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-768x513.jpg 768w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-1536x1025.jpg 1536w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-2048x1367.jpg 2048w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/migoodfoodfund.org\/es\/dsc_7481-scaled\/'><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-800x534.jpg\" class=\"attachment-medium size-medium\" alt=\"Un hombre est\u00e1 de pie frente a un grupo de personas, hablando y se\u00f1alando una pizarra cubierta de im\u00e1genes y notas adhesivas. El grupo escucha atentamente, con una persona mirando al orador y otras ligeramente giradas hacia \u00e9l. Est\u00e1n en una habitaci\u00f3n con paredes de paneles de madera.\" srcset=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-800x534.jpg 800w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-1600x1068.jpg 1600w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-768x513.jpg 768w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-1536x1025.jpg 1536w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-2048x1367.jpg 2048w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7481-scaled-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/migoodfoodfund.org\/es\/dsc_7477-scaled\/'><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-800x534.jpg\" class=\"attachment-medium size-medium\" alt=\"Un grupo heterog\u00e9neo de personas est\u00e1 reunido en una sala, participando en una actividad colaborativa. Algunos est\u00e1n pegando notas adhesivas de colores a trozos de papel en la pared, mientras otros observan y discuten. El ambiente parece animado e interactivo.\" srcset=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-800x534.jpg 800w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-1600x1068.jpg 1600w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-768x513.jpg 768w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-1536x1025.jpg 1536w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-2048x1367.jpg 2048w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7477-scaled-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Y entonces lleg\u00f3 el coronavirus, siendo Detroit una de las ciudades m\u00e1s afectadas del pa\u00eds. Aunque el apoyo en persona fue limitado, nuestro trabajo con los ultramarinos contin\u00faa. Y estas tiendas de Detroit est\u00e1n superando los retos para demostrarnos a todos lo que es posible.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-44364 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/migoodfoodfund.org\/es\/marcusmarkets_before_2-e1590764175437\/'><img decoding=\"async\" width=\"468\" height=\"438\" src=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/marcusmarkets_before_2-e1590764175437.jpg\" class=\"attachment-large size-large\" alt=\"Una peque\u00f1a tienda de ultramarinos tiene estanter\u00edas repletas de bebidas y productos diversos. En primer plano hay cajas de agua embotellada apiladas. A la derecha, hay una m\u00e1quina expendedora roja. A la izquierda, hay pl\u00e1tanos en una cesta de alambre.\" aria-describedby=\"gallery-2-44292\" srcset=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/marcusmarkets_before_2-e1590764175437.jpg 468w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/marcusmarkets_before_2-e1590764175437-13x12.jpg 13w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-44292'>\n\t\t\t\tMercado Marcus Antes\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/migoodfoodfund.org\/es\/marcusmarkets_after_2-e1590764563166\/'><img decoding=\"async\" width=\"396\" height=\"438\" src=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/marcusmarkets_after_2-e1590764563166.jpg\" class=\"attachment-large size-large\" alt=\"En una tienda de comestibles se exponen frutas y verduras. Las cestas y los contenedores est\u00e1n llenos de manzanas, limones, pl\u00e1tanos y otros productos. Los estantes del fondo muestran productos envasados. En primer plano, una caja de madera con la etiqueta &quot;MARCUS&quot; contiene manzanas.\" aria-describedby=\"gallery-2-44293\" srcset=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/marcusmarkets_after_2-e1590764563166.jpg 396w, https:\/\/migoodfoodfund.org\/wp-content\/uploads\/marcusmarkets_after_2-e1590764563166-11x12.jpg 11w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-44293'>\n\t\t\t\tMercado Marcus Despu\u00e9s\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>\"Estamos encantados de ver que se est\u00e1n produciendo peque\u00f1os y grandes cambios desde el inicio del programa. Recientemente, Marcus Market ha realizado cambios significativos para a\u00f1adir inventario fresco a su tienda. Al eliminar una secci\u00f3n de su pared de licores, a\u00f1adieron una nueva nevera junto con expositores de suelo para presentar productos y ofertas frescas. El propietario de la tienda afirma que los clientes est\u00e1n encantados con el cambio\".<\/strong><br \/>\n- Jean Chorazyczewski, Directora de Fair Food Network y responsable de asistencia t\u00e9cnica empresarial en nombre del Michigan Good Food Fund.<\/p>\n<\/blockquote>\n<p>Al vender m\u00e1s productos alimentarios sanos y mejorar sus operaciones, estas tiendas de barrio est\u00e1n mejor equipadas para satisfacer las necesidades de los compradores locales, al tiempo que obtienen m\u00e1s beneficios para su negocio. Con las mejores pr\u00e1cticas aprendidas de Urbane Development, junto con la asistencia t\u00e9cnica ofrecida por Fair Food Network en nombre del Michigan Good Food Fund, este programa ayudar\u00e1 a los propietarios de las tiendas a atraer m\u00e1s clientes, garantizar la sostenibilidad operativa y financiera y allanar el camino para el crecimiento futuro.<\/p>\n<p style=\"text-align: center;\">M\u00e1s informaci\u00f3n sobre el Fondo Michigan Good Food <a href=\"https:\/\/migoodfoodfund.org\/es\/asistencia-empresarial\/\">asistencia empresarial<\/a> oportunidades.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bringing Fresh Food to Neighborhood Grocery Stores Neighborhood grocery and corner stores have long been recognized for the huge role they play in the health and well-being of their communities.&hellip;<\/p>","protected":false},"featured_media":44289,"template":"","topic":[],"business_type":[],"class_list":["post-44364","impact-story","type-impact-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neighborhood Grocer Training - Michigan Good Food Fund<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/formacion-de-tenderos-de-barrio\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neighborhood Grocer Training - Michigan Good Food Fund\" \/>\n<meta property=\"og:description\" content=\"Bringing Fresh Food to Neighborhood Grocery Stores Neighborhood grocery and corner stores have long been recognized for the huge role they play in the health and well-being of their communities.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/migoodfoodfund.org\/es\/historia-de-impacto\/formacion-de-tenderos-de-barrio\/\" \/>\n<meta property=\"og:site_name\" content=\"Michigan Good Food Fund\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T15:22:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/migoodfoodfund.org\/wp-content\/uploads\/DSC_7504-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/\",\"url\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/\",\"name\":\"Neighborhood Grocer Training - Michigan Good Food Fund\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/migoodfoodfund.org\\\/wp-content\\\/uploads\\\/DSC_7504-scaled-1.jpg\",\"datePublished\":\"2020-07-02T21:01:14+00:00\",\"dateModified\":\"2024-05-16T15:22:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/migoodfoodfund.org\\\/impact-story\\\/neighborhood-grocer-training\\\/#primaryimage\",\"url\":\"https:\\\/\\\/migoodfoodfund.org\\\/wp-content\\\/uploads\\\/DSC_7504-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/migoodfoodfund.org\\\/wp-content\\\/uploads\\\/DSC_7504-scaled-1.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"A diverse group of people stands in a classroom or meeting room, attentively facing toward the front. 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