Food Finance Essentials is a multi-week intensive experience designed to tune up your business model, improve your financial know-how and operations, and position you for financing.

This training is for you if your Food Business is interested in:

  • Clarifying your business model because you’re expanding or pivoting
  • Understanding your financial position now and in the next 12-24 months
  • Identifying your capital needs and what your business can afford
  • Practicing your business pitch
  • Preparing to apply for funding, loans, or other investment



This training is fun and intensive! Over the course of several weeks, you will participate in group
Zoom sessions (10am-Noon) about 1x/week with the entire group to learn critical concepts, then work in 1:1 sessions with an advisor and on your own during each week on your specific homework. The training culminates in a storytelling showcase event.

Learn from Experts and Advisors. Leave With:

  • A business model tune up
  • Profit & loss statements, uses of capital for your business, and your capital needs
  • 1:1 advising/coaching from business professionals
  • Downloadable templates, worksheets, resources, and tips you can use anytime
  • A pitch deck you can use for any funding or loan application

PLUS: Participants who complete the training will be eligible to receive additional technical assistance in accounting or industry-specific professional consulting to prepare for growth and capital.

6 Spots Available. Apply by April 29.


Requirements & Eligibility

  • You’re a “good food” business. You’re a product maker, a restaurant/caterer/mobile truck owner, or a farm/CSA focused on using whole, minimally processed ingredients and are located in Metro Detroit or Washtenaw County.
  • You’re a growing business. Your business has been in operation for at least 2 years, generating an annual revenue of $20K+, and seeking financing or investment in the next 6-12 months. No Pre-Start Ups for this training.
  • You’re ready to commit. You and one colleague (optional) are highly motivated and able to commit to the training schedule below (2 hour sessions), meet with advisors for up to 2 hours per week, and spend additional time on your own each week to complete homework.
  • You can connect and are familiar with online tools. You have access to a computer and Internet connection to participate via Zoom. You also have some familiarity with Power Point, Google Slides, Excel or Google Sheets.


Training Schedule

(Each session will be 2 hours long from 10am – Noon ET)

  • Monday, May 9 – Session 1: Training Kick Off, Business Model Tune Up
  • Monday, May 16 – Session 2: Components of a P&L, Your Financial Position, Financial Forecasting, Understanding Cash Flow
  • Monday, May 23 – Session 3: Uses of Capital, Identifying Capital Needs, How Much You Can Afford
  • Monday, June 6 – Session 4: Pitch Deck components, What Lenders Look For, Loan Application Checklist
  • Week of June 13 – Final Session: Pitch Storytelling Event* – The training culminates in a pitch storytelling event in front of advisors and other industry guests to gain additional experience and insights.*This event may take place in-person in Detroit or virtually depending on COVID safety preferences and guidelines.