Brand Story Accelerator

Six-week intensive Brand Story Accelerator for good food entrepreneurs presented by Entre-SLAM and powered by Bank of America

Ten selected good food entrepreneurs will complete a six-week training that focuses on building brand stories that moves sales, customers and investors.

Plus, $10,000 in awards are available at the final Showcase Event where participants will share their brand story in front of a panel of judges and a live audience.

Applications are currently closed. 

About the Brand Story Accelerator

The Brand Story Accelerator is an intense business leadership, brand training, marketing and grant funding opportunity designed to help good food entrepreneurs better tell their brand story.

During this six-week training, ten good food businesses will sharpen their skills in:

  • Design thinking
  • Market insights
  • Customer value proposition
  • Market positioning
  • Creating a winning brand story

The training will be delivered through expert curriculum plus one-on-one coaching via phone and/or video conferencing along with three (3) in-person group sessions scheduled on Feb. 25, March 11, & April 1. Participants can expect to spend a minimum of six to ten hours per week on a combination of individual work, coaching and video conference clinics.

Showcase Night

The training culminates in a Showcase Night where all participating good food enterprises will present their five minute business story in front of a live audience! A panel of judges will select winners and one team will walk away with audience choice award.

Schedule

Date Description
January 22 – February 11 Applications are open
February 18 – February 20 Selected applicants are notified 
February 25 at 6:00 p.m. Orientation Night [in person]: for entrepreneurs to meet, review training expectations and curriculum
March 4 – March 10 Week One [online]: Customer Journey Mapping. Participants complete online assignments and receive one-on-one virtual coaching.
March 11 at 6:00 p.m. Week Two [in person]: Visualization, Brainstorming & Prototyping. Entrepreneurs attend group session in Detroit.
March 18 – March 24 Week Three [online]: Scale, Sustainability & Story. Participants complete online assignments and receive one-on-one virtual coaching.
March 25 – March 31 Week Four [online]: Brand Story Generator & Creative Brief. Participants complete online assignments and receive one-on-one virtual coaching.
April 1 at 6:00 p.m. Week Five [in person]: Pitch Deck Design & Prep for Showcase Night. Entrepreneurs attend group session in Detroit.
April 8 – April 11 Week Six [online]: Putting it All Together & Final Prep. Participants complete brand story presentation and receive one-on-one virtual coaching.
April 11 at 5:00-9:00 p.m. Showcase Night: All participating food enterprises present their five-minute business story in front of a panel of judges and a live audience for a chance to win $10,000 in prizes.

Schedule is subject to change. 

Faciliator

 

Christa Chambers-Price
Christa Chambers-Price is a U.S. Military Intelligence Army veteran, a former FBI Analyst and she helps brands launch big ideas that move the world. She ‘charges the hill’ with her clients to help them uncover their brand’s potential and craft authentic marketing strategies. Christa has over 20 years of experience from managing award-winning graphic design and web programming projects to building animation projects for marketing campaigns. Recognized by CNN/Fortune, NPR’s Michigan Radio and others, her specific work with Entre-SLAM, a raucous, celebratory program that challenges brands to blend storytelling within business models seeking investment. She has worked with over 1,000 startups, social entrepreneurs and non-profits across the country. Currently, she’s managing the Urban Health Accelerator with the American Heart Association’s EmPOWERED To Serve multicultural division.