Brand Story Accelerator

Six-week intensive Brand Story Accelerator for good food entrepreneurs presented by Entre-SLAM and powered by Bank of America

SHOWCASE NIGHT at NextEnergy in Detroit

The ten selected good food entrepreneurs are in the midst of completing their six-week training that focuses on building brand stories that moves sales, customers and investors. Next up is the final Showcase Event where participants will share their brand story in front of a panel of judges and a live audience with up to $10,000 in awards are available

What: Business Storytelling Showcase Night
When: Thursday, April 11, 2019
5:00 pm: Meet the entrepreneur expo and strolling dinner
6:00 pm: Showcase competition and awards
Where: NextEnergy, 461 Burroughs St, Detroit, MI 48202


| Meet the Brand Story Accelerator Entrepreneurs

  • Chene Street Grocers: An upcoming small market-style grocery store, cafe, and commercial kitchen rental space on the Eastside of Detroit that sells hyper-local produce, bulk goods, and prepared foods.
  • Cooking with Que: Where vegans and meat eaters Coexist. The new live demonstration Kitchen is a culinary shared space for food entrepreneurs and community residents.
  • Deeply Rooted Produce: A mobile grocery store that brings healthy and locally grown, minority-owned and Michigan-made products to 8 community-centered destinations in Detroit.
  • Detroit Ento: Michigan’s first prototyping farm specializing in insects as healthy, nutrient dense, environmentally-friendly food. From food manufacturers, to chefs, from farmers to grocers, they provide our communities, customers, and stakeholders with the highest quality cricket protein and byproducts available on the market today.
  • Humus Falafil LLC: Authentic, organic, ready-to-go Mediterranean food that provides healthy, yet affordable meals and products.
  • Poplettes: Healthy, kid-friendly, flavor-packed popped sorghum snack that can be enjoyed by people of all ages. This Indian-origin food product is all natural with no preservatives or additives.
  • Mrs. Pruitt’s Cha Cha: Authentic southern-style relish made from locally-sourced vegetables that is gluten free and vegan friendly made from a family recipe dating back to the early 1830s.
  • Olympus Fare: Family-owned business making handcrafted, all-natural salsas that have won 27 national awards who are looking to grow their brand to become a household favorite.
  • Platinum Chef: Personal chef offers catering services, cooking classes, and wholesale distribution of vegan baked goods.
  • Sweet Potato Delights: Sweet potato hummus maker and triple bottom line company focused on creating jobs and bringing affordable healthy food to underserved communities.

| Meet Our Expert Judges

Arani Kajenthira an Investment Principal at Walton Enterprises, where she leads the development and implementation of a broad range of investment activities to advance the impact agendas of Walton family members. Previously, Arani was the Head of Strategic Initiatives at the Walton Family Foundation, providing strategic leadership and management capacity to foundation-wide structures and processes. She also served as a Senior Advisor to the foundation’s Environment program. Prior to her time at Walton, Arani was an Associate Director at FSG Inc., a nonprofit strategy consulting firm, where she gained extensive experience advising philanthropic and nonprofit actors on strategic planning and multi-sector collaboration. Before FSG, Arani was a Research Fellow at the Harvard Kennedy School, where she managed research projects and developed policy recommendations for more sustainable resource management in arid states. Arani has practical experience in environmental consulting from her time at Geosyntec Consultants, and a nuanced understanding of international development challenges from her involvement with Engineers Without Borders (Canada) and her fieldwork in Asia, Latin America, and the Middle East. A Rhodes Scholar, Arani holds a Ph.D. in Engineering Science from the University of Oxford (United Kingdom), and a B.Sc. in Biological Engineering from the University of Guelph (Canada).
Ann Delisi has been a multi-media presence in Detroit for over 30 years working in radio, television and as a voiceover artist. She has worked at a number of Detroit radio stations but is most known for her work at Detroit Public Radio station, WDET-FM, where she currently produces programs that explore music and the artists who make it.   She has conducted countless interviews with everyone from David Bowie to Don Was and champions artists producing music in The Motor City. Essential Cooking and Essential Conversations are podcast offerings. Her program Essential Music is heard weekend mornings at 11 on 101.9, WDET.
Carlotta Tutt Holloway a progressive marketer with over 18 years working experience in the field of Marketing, Events, Media, and Advertising; developing and executing marketing and events strategies for brands such as Walmart, BMW, Chrysler International, General Motors, McDonald’s, Tom Joyner/Reach Media, Essence, Tavis Smiley and more after graduating from Purdue University.  She is Principal at True Root Marketing, a full-service marketing agency specializing in brand strategy, events/experiential marketing, and multicultural marketing, and is a frequent marketing, branding, entrepreneurship, and social media workshop facilitator and influencer, facilitating classes for institutions such as BUILD Institute and Design Core Detroit.  Carlotta is also the founder of The She Is Project, an organization that celebrates and educates multicultural female entrepreneurs and youth.

As a community advocate for the fashion, design, arts and culture, youth and women empowerment, and entrepreneurship sectors, Carlotta is currently on the board of directors of Detroit Garment Group and Living Arts non-profit organizations, serves as co-chair for the National Business League Women of Color Entrepreneur Circle, is vice president for The Pierians, Inc. Detroit Chapter and BUF Connect (Black United Fund of MI), functions as a Women of Color STEM Conference committee member, University of Phoenix School of Business Advisory Board member, and Orchards Children’s Services Women’s Leadership committee member and event chair, and is an avid volunteer for various community projects, organizations, and institutions.

Kwaku Osei-Bonsu organizer and founder of, the first ever Metro Detroit Black Restaurant Week along with programming that offers the public a seat at the table to discuss cohesion within the city’s narrative and its inhabitants. He works from the heart and supporting change that positively impacts the actual people of Detroit are of particular interest to him.  Just before returning to Detroit, he served as a Business Development Associate at a New York marketing firm. Currently, he continues to do web development along with being the media technology teacher at University Preparatory Academy Middle School.


|Meet Our Brand Story Faciliator


Christa Chambers-Price
Christa Chambers-Price is a U.S. Military Intelligence Army veteran, a former FBI Analyst and she helps brands launch big ideas that move the world. She ‘charges the hill’ with her clients to help them uncover their brand’s potential and craft authentic marketing strategies. Christa has over 20 years of experience from managing award-winning graphic design and web programming projects to building animation projects for marketing campaigns. Recognized by CNN/Fortune, NPR’s Michigan Radio and others, her specific work with Entre-SLAM, a raucous, celebratory program that challenges brands to blend storytelling within business models seeking investment. She has worked with over 1,000 startups, social entrepreneurs and non-profits across the country. Currently, she’s managing the Urban Health Accelerator with the American Heart Association’s EmPOWERED To Serve multicultural division.